For brands

Better products.
Good partnerships.

PetCriteria is an editorial publication for dog and cat owners who buy thoughtfully. We give premium pet brands a considered, trustworthy place to be discovered — and a clean path from recommendation to checkout.

Audience
Dog and cat owners researching a purchase
Coverage
Reviews, buying guides, comparisons and deals
Format
Clear verdicts in words — no scores, no stars
Publisher
A Basso Digital publication

What partners get.

01

A dedicated review

A full product page with our verdict, who it suits, the useful details, FAQs and sources — built to answer buyers’ real questions.

02

Guide placements

Relevant products featured in our buying guides, essentials lists and comparisons, where readers are actively choosing.

03

Your code, front and center

Verified codes appear beside every shop button, copy automatically on click and are listed on our deals page with their terms.

04

Clean attribution

Partner links are tagged as sponsored and tracked separately from direct brand links, with distinct events for clicks and code copies.

05

Mobile-first checkout path

A persistent shop bar on phones keeps your store one tap away for the whole length of the review.

06

Accurate, current pages

Product facts come from a single shared record, so specs, links and offers stay consistent everywhere they appear.

Why readers trust us

Credibility is the product.

How it works.

  1. ConnectApprove our application on your affiliate network, or email us directly.
  2. Share the essentialsTracking link, customer code and terms, product specs and approved media.
  3. We publishYour products go live across reviews, guides and our deals page, with your offer wired into every shop button.
  4. We keep it currentOffers, products and links are updated as your range changes, and expired codes come down.
Featured in our reviews
  • KONG
  • Ruffwear
  • Sleepypod

Let’s talk.

Tell us about your brand, the products you’d like reviewed and your affiliate program. Samples help inform our coverage but never guarantee a recommendation.

info@petcriteria.com